Bold conversations Transformative impact

I speak from inside the founder seat about the inner work that holds startup and small business leadership: building self-trust under pressure, decision-making when the runway is real, holding a vision through the wobble, and creating the stable foundation a company needs before it scales.

What I speak about

Self-trust for founders

Why decision fatigue is really a self-trust gap, and how to close it without slowing the company down.

Decisions from a regulated nervous system

Why most founder decisions are made by a body in mild fight-or-flight, and how to change that.

The foundation before the scale

What founders need to put in place internally before they raise, hire, or expand, and what happens when they skip it.

The cost of the polished version

What it costs to perform confidence rather than embody it, and how to come back to yourself without losing your edge as a leader.

I am a strong fit for: accelerators and incubators, founder communities, SMB conferences, leadership offsites, corporate women’s networks and internal leadership programmes, podcasts focused on founders, leaders and ambitious professionals.

Featured events

Your doubt is the map

Five ways to make it work for you instead of against you

As a member of the LSEG WIN Advisory Network, a recognition that signals work at the highest level of corporate female leadership development in the UK, Petra delivered a session to the LSEG Women's Internal Network (WIN), a community of over 3,000 women across the London Stock Exchange Group.

23rd June 2026

45-minute session followed by Q&A

Hybrid: in person at London Stock Exchange, or virtually via Microsoft Teams

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