Coaching for startup founders building something real, and ready to lead it from a steadier place
I sit in the CEO seat of a business. I coach the founders and leaders running theirs. The self-doubt at every new level, the foggy vision under pressure, the decisions you cannot outsource, the foundation you need before you scale: I work with all of it from inside the role, not outside it.
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You've achieved what others call success.
You're generating revenue, you've got clients, perhaps you've even hit the income goals you once dreamed of. But something's missing.
Maybe you're making money but it doesn't feel aligned. Maybe you're scared to scale because you know you'll burn out. Maybe you can't seem to retain the profit no matter how much comes in. Or maybe you're stuck because the fear of visibility, judgement, or failure keeps you playing smaller than your vision demands.
I know this terrain because I am still walking it. I run an agency while I do this work, and the patterns I help startup founders dismantle are patterns I have had to dismantle in myself: the second-guessing, the wobbling vision, the foundation that has not quite caught up with the growth
This is where purpose meets power.
Where we don't just build your business, we build the version of you who can lead it with clarity, hold it with ease, and scale it without losing yourself. So success becomes something you embody, not something you chase.
You're ready for this work if…
You're building a business that matters and you want it to feel aligned, not exhausting
You've hit revenue goals but feel a complete lack of satisfaction or alignment
You're making money but can't seem to retain it, or you're stuck at a plateau you can't break
You know your next level requires inner transformation, not just better tactics
You're ready to build a legacy, something sustainable, purposeful, and deeply fulfilling
Does this resonate?
What changes when we
work together
Second-guessing every decision
Rooted self-trust
You stop outsourcing your own knowing. You make decisions in minutes that used to take weeks, and they hold.
Foggy, scattered direction
Clarity of purpose
You stop reacting to the loudest voice in the room. You run your company from a vision you can articulate in a sentence.
Vision that wobbles under pressure
A clear, steady direction
You stop redrawing the strategy every quarter. The vision stays still while you and the business move.
Scaling on adrenaline
Scaling from a stable foundation
You stop trading sleep, body and relationships for revenue. You build the inner architecture that lets the business grow without breaking you.
Which founder pattern is quietly costing you the most?
The Perfectionist, the People-pleaser, the Vision-blocked, or the Disconnected. Two minutes. Your private result delivered to your inbox.
Take the quiz
Key Offerings
1:1 Coaching Programmes
Private coaching for founders ready to move past the plateau and lead with clarity and self-trust
Products
Tools for transformation, deep, intentional and made for those who are ready to shift
Testimonials
“I have been genuinely impressed by the level of professionalism, insight, and support they provide. The sessions are tailored, engaging, and have already helped me gain clarity and direction. Highly recommended for anyone looking to grow personally or professionally!
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“Petra is such a genuine and beautiful soul. Coaching sessions with her feel grounding and support you in coming back to yourself and get clarity on what you want and need. She helps ypu navigate through the noise, connect to your intuition and make aligned choices. I would also recommend listening to the postcast she is a co-host on, Real.Raw.Honest, as it's very insightful and relatable.
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“Working with Petra feels like being in truly safe and supportive hands. She holds such a sacred space for open, honest expression, meeting you with deep presence, warmth, and compassion. Her ability to truly listen makes you feel seen, heard, and deeply understood. Petra’s insights, rooted in her own rich soul experience, offer not just clarity but also empowerment, helping you unlock new perspectives and step into your fullest potential. It’s truly a gift to have her as a guide and ally on your journey!
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“Petra has a beautiful way of giving a lot of clarity and get to what really makes a difference in people's lives. She has a big heart and care deeply for the people she work with. Working with her will create real deep impact in your life.
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“Working with Petra from Awaken Divine was the turning point I didn’t even realise I was waiting for. I came in feeling unsure, full of self-doubt, and constantly questioning myself.Petra’s coaching gave me a space where I felt seen, supported, and empowered. Since then, I’ve felt more aligned, more magnetic, and more connected to my own power. Some days are still harder than others, but now I know myself so much better. My confidence in my skills and abilities has grown to an entirely new level.
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“In general, it's nice to have an external view on a problem when trying to find a solution. Specific to Petra, I can say that in our chats she provided that external view, but with a personal touch. She is very understanding and knowledgeable and it's a great pleasure talking to her. There's that saying: give a man a fish[…] versus teaching a man how to fish. She did not give me any solutions. She helped me see things that I was oblivious to and sometimes understanding the problem gets you much closer to actually fixing it. My perspectives changed not once in our discussions and always for the better. In the end, I would also want to add that just talking to her is nice. She is a really nice person.
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“I had the pleasure of working with Petra after a business call I had with a potential partner. I felt something was off but could not pinpoint what. Petra asked me details about the partnership and she also looked into the person I was considering doing business with. Not only she confirmed some of my fears, she also gave me a detailed report about her findings. I was amazed by the accuracy of her insights and the level of detail she provided. This helped me to make an informed decision and avoid a potentially bad deal. I highly recommend Petra's services to anyone who is looking to make a business decision involving people and wants to have an extra layer of information and insight.
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“Perspective can really make or break a situation. When you're caught up in the busyness of everyday life, it's so easy to lose sight of the bigger picture. I went through that recently. Things felt stressful, and I was struggling to see solutions. I was feeling frustrated, overwhelmed, and annoyed. Petra helped me understand why I was feeling that way and guided me to shift my perspective. Seeing the situation with a bit more distance changed everything. It gave me the clarity I needed and helped me let go of the negative emotions I'd been holding on to. Thank you!
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“One of the things I love about working with Petra is the number of "Aha" moments I've had during our sessions. I've lost count of how many times she's helped me uncover something important. Many times it was just hiding right under my nose, other times it was buried deep inside. Either way, those moments have been really transformative for the situation I was finding myself in. I'm genuinely so grateful for her help and for the supportive space she creates during our discussions. supportive space she creates during our discussions.
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